Los Angeles Home of Rugs — www.losangeleshomeofrugs.com Last Updated: April 2026 | Originally Effective: July 13, 2019 Protecting your private information is our priority. This Privacy Policy applies to www.losangeleshomeofrugs.com and Los Angeles Home of Rugs ("we," "us," or "our") and governs our data collection, use, storage, and disclosure practices. For the purposes of this Privacy Policy, unless otherwise noted, all references to Los Angeles Home of Rugs include www.losangeleshomeofrugs.com. www.losangeleshomeofrugs.com is an e-commerce website offering authentic hand-knotted Persian and Oriental rugs for sale to consumers, wholesale buyers, and trade professionals throughout the United States and internationally. By using the Los Angeles Home of Rugs website, creating an account, or making a purchase, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not use our website or services. For questions about this policy, contact us at info@losangeleshomeofrugs.com. In order to provide you with products and services through our Site, Los Angeles Home of Rugs may collect the following categories of personally identifiable information: When you visit our website, we may automatically collect certain technical information, including: IP address, browser type and version, operating system, device type, referring website addresses, pages visited, time spent on pages, and access times. This information is used to operate and improve the Site, analyze usage patterns, and provide general statistics. We do not collect any personal information about you unless you voluntarily provide it to us. You may browse our catalog without providing any personal information. Los Angeles Home of Rugs collects and uses your personal information for the following purposes: Los Angeles Home of Rugs may keep track of the pages and products our users view within the Site to determine which services and products are most popular. This data is used to deliver customized content and relevant advertising to customers whose behavior indicates interest in particular rug styles, origins, or categories. We use the following tracking technologies on our Site: You may opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org. Los Angeles Home of Rugs takes the security of your personal information seriously and employs commercially reasonable technical and organizational measures to protect your data from unauthorized access, use, alteration, or disclosure. Our security measures include: Important: While we strive to protect your personal information, no data transmission over the Internet or wireless network can be guaranteed to be 100% secure. You acknowledge that (a) there are inherent security limitations on the Internet beyond our control, and (b) the security and privacy of information exchanged between you and us through this Site cannot be absolutely guaranteed. In the event of a data breach that may affect your personal information, we will notify you as required by applicable law. We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically: You may request deletion of your personal information at any time by contacting us at info@losangeleshomeofrugs.com. Please note that we may be required to retain certain information to comply with legal obligations even after a deletion request. Los Angeles Home of Rugs does not knowingly collect personally identifiable information from children under the age of thirteen, in compliance with the Children's Online Privacy Protection Act (COPPA). If you are under the age of thirteen, you must ask your parent or legal guardian for permission to use this website. If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our records. If you believe that we may have collected information from or about a child under 13, please contact us immediately at info@losangeleshomeofrugs.com. From time to time, Los Angeles Home of Rugs may contact you by email for the purpose of providing order confirmations, shipping notifications, account updates, promotional offers, new product announcements, and other general communications. We may receive a notification when you open an email from Los Angeles Home of Rugs or click on a link therein. This information helps us understand the effectiveness of our communications and improve our email content. If you would like to stop receiving marketing or promotional emails from Los Angeles Home of Rugs, you may opt out at any time by: Please note that opting out of marketing communications does not affect your receipt of transactional emails related to your orders, account, or purchases. Transactional emails are required to fulfill your orders and cannot be opted out of while your account is active. We may store your data on servers provided by third-party hosting and cloud service providers with whom we have contracted and who are bound by data processing agreements. All such providers are required to maintain the security and confidentiality of your data and are prohibited from using it for purposes other than providing services to Los Angeles Home of Rugs. Our data infrastructure includes services from Cloudflare (content delivery and security), BigCommerce (e-commerce platform), and other industry-standard cloud hosting providers operating within the United States. This website contains links to other websites, including our social media pages on Instagram, Facebook, and YouTube, as well as links to our interactive online catalogs. Please be aware that we are not responsible for the content or privacy practices of these external sites. We encourage our users to review the privacy statements of any third-party website that collects personally identifiable information. The inclusion of a link on our website does not constitute endorsement of the linked site or any association with its operators by Los Angeles Home of Rugs. As a California-based business, Los Angeles Home of Rugs complies with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). California residents have the following rights with respect to their personal information: To exercise any of these rights, please submit a verifiable consumer request by emailing us at info@losangeleshomeofrugs.com with the subject line "California Privacy Rights Request." We will respond to verified requests within 45 days as required by law. Los Angeles Home of Rugs is operated from the United States. If you are accessing our website from outside the United States, including from the European Union or European Economic Area, please be aware that your personal information may be transferred to, stored, and processed in the United States, where our servers are located and where our central database is operated. For users located in the European Union or EEA, we process your personal data on the following legal bases as applicable under the General Data Protection Regulation (GDPR): performance of a contract (to fulfill your orders); compliance with legal obligations; our legitimate business interests (such as fraud prevention and site improvement); and your consent (for marketing communications). EU and EEA residents have the right to access, correct, erase, restrict, or object to the processing of their personal data, and the right to data portability. To exercise these rights, please contact us at info@losangeleshomeofrugs.com. Los Angeles Home of Rugs does not sell your personal information to third parties. We do not sell, rent, or trade customer names, email addresses, mailing addresses, or any other personally identifiable information to any outside party for their own marketing purposes. We may share anonymized or aggregated data with advertising partners such as Meta and Google to measure the effectiveness of our advertising campaigns and to serve relevant ads to users who have shown interest in Persian rugs. This sharing is subject to opt-out options available through each platform and through industry opt-out tools referenced in Section 5 above. If you have any questions about our data sharing practices or wish to opt out of any form of data sharing, please contact us at info@losangeleshomeofrugs.com. Los Angeles Home of Rugs reserves the right to change this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you about material changes in the way we treat personal information by: Your continued use of the Site and/or services available through this Site after such modifications constitutes: (a) your acknowledgment of the modified Privacy Policy; and (b) your agreement to abide and be bound by the updated Policy. We encourage you to periodically review this page to stay informed of our current practices. Los Angeles Home of Rugs welcomes your questions, concerns, and comments regarding this Privacy Policy. If you believe that Los Angeles Home of Rugs has not adhered to this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us using any of the methods below:Privacy Policy
1. Introduction
2. Information We Collect
Information You Provide to Us Directly
Information Collected Automatically
3. How We Use Your Information
Back to top5. Tracking and Analytics
7. Security of Your Personal Information
8. Data Retention
9. Children Under Thirteen
10. Email Communications
11. External Data Storage
12. Links to Third Party Sites
13. California Privacy Rights (CCPA / CPRA)
14. International Users and GDPR
15. Do Not Sell My Personal Information
16. Changes to This Privacy Policy
17. Contact Information
Los Angeles, California
United States
This Privacy Policy supersedes all previous versions. Your continued use of this Site constitutes acceptance of the current Policy.Related Policies and Pages
Identity InformationFirst and last name, username, and account credentials.
Contact InformationMailing address, email address, and phone number.
Transaction InformationBilling address, shipping address, and order history.
Payment InformationCredit card and payment data processed securely through our payment processor. We do not store full payment card numbers on our servers.
CommunicationsMessages, inquiries, feedback, and reviews you submit through our contact forms, email, or other communication channels.
Professional InformationFor Trade Program applicants: company name, professional role, and business contact details.
Right to Know You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, purposes, and third parties with whom it has been shared.
Right to Delete You have the right to request deletion of personal information we have collected from you, subject to certain exceptions required by law.
Right to Correct You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt Out You have the right to opt out of the sale or sharing of your personal information. Los Angeles Home of Rugs does not sell personal information to third parties.
Right to Limit Sensitive Data Use You have the right to limit the use of sensitive personal information to purposes necessary to perform the services you have requested.
Right to Non-Discrimination We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive a lower quality of service or higher prices for exercising these rights.
Privacy and Legal Inquiries info@losangeleshomeofrugs.com
Customer Support support@losangeleshomeofrugs.com
Mailing Address Los Angeles Home of Rugs
Effective Date: Originally effective July 13, 2019. Last updated April 2026.